If you've been running AdSense ads on your site for a long time and you feel like you're not making as much money as you could, 99.99% of the time you're right. Most people are frustrated that they cannot generate the income they expected, and this is due to traffic levels and click-through rates.

How to convert turning traffic into Adsense traffic.

So many ways can convert regular traffic to AdSense traffic and this is a short list with a description.

The first thing to do is adjust the content of your site. While for some people this is not an option (if you are running a forum, for example, it is much more difficult), most people can make their AdSense sites true sources of income.

To get started, you need to find out what your site's keywords are. This is a basic technique in SEO (search engine optimization) known as keyword density checking. SEO Density Analyzer is a best tools for this work.

Then you need to take this list of words and search the Overture Search Inventory or Google AdWords Sandbox to find out what other words might work better than the ones you currently have.

From then on, try to keep your site focused on the things that mostly appear in the keyword suggestions you receive. Try to include those keywords, or at least some related keywords, as often as you can in your site links.

Due to the way Google AdSense works, this is a sure way to increase your earnings because you will get better ads on your AdSense banners, similar to how you would get a better Google PageRank.

It is also important to add new pages to your site continually. This is very important, as the more pages you have, the more likely you will get more visits to your ads.

Convert turning traffic into Adsense traffic.

It is also very important that you choose the right formats for your AdSense banners and the best placements for them. While this is a much broader topic, you should generally know that the top three Google AdSense formats are: 336 × 280 large rectangle, 300 × 250 medium rectangle, and 160 × 600 skyscraper.

Make sure you choose the right colors for your ads, as making them too different from your site content (or just different in a bad way) is sure to cause visitors to see them as banners that have nothing to do with the site itself.

Make sure these ads are positioned where they will generate the most profit. Most of the time, that location is said to be just before the beginning of the actual content on your site.

On pages with a long body of text, skyscrapers may perform better, simply because users are exposed to them for longer. Also, for sites with news or similar articles, you may find yourself in a good position to be at the bottom of your content, because that's when people finish reading your story and looking for something else to do.

If you have a lot of text on your page, you have to use more Adsense unites. Just be sure not to overdo it because you might find that you will get a much lower CTR and lower income than you were getting in the first place by using this technique inappropriately. You can add up to three units, so use them wisely.

Review traffic using Google Adsense tools.

There is a Google AdSense preview tool that will allow you to see which ads will appear on your page and can be very useful as a testing mechanism.

Just make sure you adhere to the AdSense policy regarding click fraud. As a pointer, you can place an image next to your ads, just be sure to leave some space between them to make sure this is not seen as encouraging visitors to click on the link.

Of course, there are more ways to increase AdSense traffic from your site, but these should serve as a good starting point for maximizing revenue.